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Hej!

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Jag heter Amanda och studerar till digital analytiker specialist på IHM.

Jag är intresserad av att lära mig hur företag och organisationer kan använda data för att fatta mer informerade beslut och optimera sina affärs- och verksamhetsstrategier.

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Om mig

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Jag heter Amanda och har flerårig erfarenhet inom marknadsföring och projektledning både på byrå och inhouse. Jag har ansvarat för att koordinera marknadsföringsinsatser och leda kreativa team.

Efter flera år inom marknad kände jag ett intresse av att fördjupa min förståelse för hur data kan användas för att driva såväl verksamhets- som affärsutveckling. Därför valde jag att studera Digital Analytics Specialist på IHM. Utbildningen ger mig möjlighet att kombinera min tidigare erfarenhet med en datadriven approach, något som jag ser som avgörande för att kunna fatta välgrundade beslut och skapa relevanta strategier.

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Vad jag lär mig

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Dataanalys och insikter

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Jag utvecklar förmågan att samla in, bearbeta och tolka data för att identifiera mönster och skapa värdefulla insikter.

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Verktyg och teknik

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Jag lär mig att använda viktiga digitala analysverktyg för att möjliggöra spårning och mätning inom digitala medier. Jag arbetar med webbteknik och spårningsmetoder för datainsamling, hantering av skript samt visualisering av insikter, samtidigt som jag utvecklar kunskaper i statistisk analys

Affärsstrategi och kundförståelse

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Jag lär mig att utveckla och anpassa affärsstrategier baserat på insikter från digital analys. Detta inkluderar att förstå kundbeteenden, målgrupper och marknadstrender för att optimera marknadsföringsinsatser och öka affärsvärdet genom datadrivna beslut.

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Utbildning

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January 2020 – Present

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Digital Analytic Specialist

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IHM Business School

Data storytelling & visualisering

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Digital analys, konvertering & optimering

Affärsdriven digital analys

Digital marknadsföring & kundresa

Datainsamling och plattformsuppsättning

Tag management & spårning

GDPR & juridik för datahantering

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Januari 2013 – Januari 2016

Kandidatexamen i medieteknik

Umeå Universitet

[/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Projektledning[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Marknadsföring[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Företagande och entreprenörskap[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Grafisk form[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]UX-design[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Frontendprogrammering[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Backendprogrammering[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Filmproduktion[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”eb212e78-fb25-442b-b888-d472cd60124c” header_2_font=”Lato|500|||||||” header_2_text_color=”#383838″ custom_css_free_form=”.custom-icon {|| color: #335B44;|| font-size: 0.8em; /* Minskar storleken på ikonen */|| margin-left: 10px; /* Ger lite avstånd till höger om texten */||}” global_colors_info=”{}”]

Arbeten i urval

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Sep 2022 – Juni 2024

Operativ projektledare (Frilans)

Göteborg Film Festival, Around you AB

[/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Operativ projektledare på Göteborg Film Festival under två säsonger, vilket inkluderar eventen Göteborg Film Festival Prisma 2022, 2023 och Göteborg Film Festival 2023 och 2024.[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Operativ projektledare för en varumärkeslansering på Almedalsveckan 2023 [/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”]Ansvarade för koordinering, ledning av kreativa team, budget, tidsplaner, upphandling och kundkontakt.[/et_pb_blurb][et_pb_blurb _builder_version=”4.27.0″ _module_preset=”8e46b5c5-c922-4924-9ff6-4c30e3e2247d” locked=”off” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.23.2″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”ea880fb2-5c33-4f18-8410-deea7626aa0c” header_6_font=”Raleway|700||on|||||” header_6_text_color=”#335b44″ global_colors_info=”{}”]

Dec 2016 – Sep 2022

Produktionsledare

ICA Reklam

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Kontakta mig

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info@amandajohansson.se

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